Introducing Amazon Aware, a new line of everyday essentials – About Amazon

People want to shop more consciously, and at Amazon we know we can make that easier. We launched the Climate Pledge Friendly program in 2020 as a way to help customers discover products that are more sustainable on Amazon, and today, we’re introducing Amazon Aware—a new line of everyday essentials, all with third-party certifications featured in our Climate Pledge Friendly program.
Available for customers in the U.S., Canada, and Europe, Amazon Aware includes new items across apparel, home, beauty, and other categories. You can find products like dresses, T-shirts, and tank tops; bedding and towels; skincare products; and household essentials. Products are thoughtfully designed and made from materials such as recycled polyester, organic cotton, and bio-based ingredients with certifications specific to product type.
“We are committed to creating programs that contribute toward a more sustainable future,” said Matt Taddy, vice president Amazon Private Brands. “We are excited to introduce Amazon Aware, as it’s another step that continues in our commitment to test, learn, and innovate, while offering low-priced, everyday essentials to our customers, all with third-party certifications featured in our Climate Pledge Friendly program.”
All Amazon Aware products have certifications that are part of the Climate Pledge Friendly program—and they can be purchased via the Climate Pledge Friendly storefront on or on Amazon Aware.

Amazon is committed to making sustainability progress on behalf of customers as we work toward addressing the climate crisis and reaching net-zero carbon by 2040, 10 years ahead of the Paris Agreement.
Learn more about Amazon Aware.


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