AmazonSmile is no more: Amazon says the program didn't have the impact it "hoped" – Axios


St. Jude Children’s Research Hospital released this photo in November to promote the fact that it had received $15 million in donations through the AmazonSmile program, which is being discontinued. Photo: Courtesy of St. Jude Children's Research Hospital
Amazon is discontinuing its AmazonSmile program, which directed 0.5% of sales on certain purchases to customer's preferred nonprofits throughout the world.
Driving the news: The company told customers in an email that the initiative "has not grown to create the impact that we had originally hoped" and that with more than 1 million organizations eligible for funding, "our ability to have an impact was often spread too thin."
By the numbers: AmazonSmile directed more than $377 million to nonprofits since it launched in 2013, including humanitarian efforts, animal welfare groups, school organizations and hospitals.
What others are saying: AmazonSmile fund recipients and Amazon critics questioned the reasoning behind the decision.
What Amazon is saying: "The company, which ranks among the top corporate philanthropists in the U.S., will continue to pursue and invest in other areas where it can make meaningful change," it said in a statement.

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