How crowdfunding and an Amazon exec helped TheWMarketplace raise fresh funds – Bizwomen – The Business Journals

How crowdfunding and an Amazon exec helped TheWMarketplace raise fresh funds – Bizwomen – The Business Journals

Marie Leech, Contributing Writer
May 20, 2022, 10:32am EDT
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TheWMarketplace team

TheWMarketplace, an e-commerce platform promoting women’s businesses, has raised $1.4 million and attracted a former Amazon 3P executive as the lead investor, the company announced this week.
The company enables buyers to shop from women-owned businesses — both for products and professional services — and engage in community support of women and girls. It was founded in May 2020 in response to the economic devastation caused by Covid-19, which hit women much harder than men.
The financial backing was led by Erika McKitterick, who worked at Amazon (Nasdaq: AMZN) for more than seven years, most recently serving as head of U.S. Third Party Account Services where she helped companies grow their sales in the Amazon store. Now she wants to do the same for TheWMarketplace.
“In my past seven and a half years at Amazon, I’ve had the privilege to work with some of the most inspiring women-owned businesses,” McKitterick said. “In this next chapter, I look forward to empowering even more women through TheWMarketplace. More than just a platform, TheWMarketplace is an economic engine supporting women so they can find the resources they need to launch, grow and succeed in business.”
The money was raised via the crowdfunding site Wefunder. Sherri Yukel, founder and CEO of online party supply company Big Dot of Happiness, also invested. Both women will join the company’s Board of Directors.
“This investment will fuel the growth of TheWMarketplace and will allow us to build a company that will support women entrepreneurs in new and innovative ways – and in ways that will continue to attract consumers who are looking for new options to shop their values,” said Kate Isler, co-founder of TheWMarketplace.
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eBay is one of Silicon Valley’s largest employers with about 13,000 people worldwide.
She previously spent two decades at Dell.
The company also scored a partnership with the NFL’s Baltimore Ravens.
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